Leverhulme realised that
improvements in the Island's infrastructure were crucial to his development plans for
Lewis. He knew that the seas around the Hebrides were abundant in marketable fish.
Consequently, he embarked on ambitious plans to develop the island's economy via the
processing and marketing of fish. Distance from the market place and the perishable nature
of fish had long been a problem for local merchants. Lord Leverhulme hoped to resolve this
through improved transport systems, new harbour facilities and a general scheme of
industrialisation. He intended to acquire a number of refrigerated ships which would carry
quality fresh fish from Lewis to mainland markets. What fish he could not sell immediately
would be processed and canned on the island. He envisaged producing up to 120,000 tins of
fish per week (herring, when in season, and whitefish when they became available) which he
estimated would realise about �25,000 net profit, per annum. He was convinced that this
imperishable and relatively unrivalled product would provide a sustainable industry within
the Western Isles. His plans, at least initially, also received strong support from the
Scottish Office and the Fishery Board.
Although Stornoway was to be his main
operational base, Leverhulme intended to build satellite canning factories in some of the
island's more rural communities. These would be run as autonomous companies managed from
within these communities: "I want to interest the people in the locality where the
industry will be carried on. The Stornoway people will have their Company at Stornoway,
but there will be another Company with a canning factory at Port of Ness, and a third at
Carloway, and so on, a final number of possibly a score of Companies with canning
factories all over the Island."
In 1919, London-based MacFisheries was
established by Leverhulme to market Lewis fish. However, as the company experienced rapid
growth, circumstances led to the island becoming less important to MacFisheries
plans, as Lewis was no longer able to meet the daily volumes of fish required by the
rapidly expanding company. MacFisheries soon operated in all the main British markets, and
within 5 years of its creation, it was a major holding company with a number of shops
under its control. Although this venture was initially designed to market Lewis fish,
woefully inadequate supply levels - rather than demand - led to another missed opportunity
for the people of Lewis.
Leverhulme's commercial ambitions for the
island were constrained by a number of inhibiting factors which were largely outwith his
control: the important East European markets were sluggish; there was an unexpected
economic slump; Britain was consuming less herring; marketing the canned produce was more
difficult than expected; the disadvantages of being island based was becoming more
apparent as costs rose; and the recent war had resulted in both Russia and Germany buying
less expensive (though inferior) herring from the Dutch and Scandinavians who had remained
neutral during the war.
The proposed Ness-Tolsta road was aimed at
providing the necessary road links for his ambitious plans. The construction work was to
have commenced simultaneously at Skigersta and in Tolsta - thereby providing some work for
both communities. However, as the route would only have reduced the overall distance from
Ness to Stornoway by a few miles, the cost effectiveness of the project was, arguably,
questionable. It may well be the case that the project was partly philanthropic, rather
than a purely commercial consideration. In any case, the continuing drain on his resources
- allied with increasing disillusionment over resistance to his ambitions - halted
progress on the road at the early stages of construction. On 12 May 1920 the men working
on the road were paid-off.
His plans for the development of the
islands infrastructure were not restricted to road transport. He also gave very
serious consideration to constructing a railway network within the island: a line was
planned for Harris; another was designated to link Stornoway (via Barvas) with the west
coastal harbours of Carloway and Callanish; and a third was intended to run through
Barvas, to Ness - continuing along the east coast to Stornoway, via Tolsta.
In 1922, Lord Leverhulme's dreams of
creating a dynamic and prosperous industrial base within the Hebrides were finally ended.
Although he had invested heavily in the island's economy, insurmountable human and natural
obstacles had prevented his ambitions from being realised. The development of his road and
rail programmes were limited and the canning and ice-making factories, intended to support
the local fishing industry, never managed to go into production.
The circumstances of Leverhulme's demise
were complex and remain controversial. The individuals and agencies involved in the events
of the time sought desperately to disassociate themselves from being blamed, or accused of
hampering progress. Leverhulme remained convinced that his plans were both practical and
feasible. However, they were constantly thwarted by political considerations and
resistance from minority interest groups and individuals within the island. A key element
in Leverhulme's plans to develop Stornoway was the use of two large farms within the
parish. He had intended to develop them as dairy farms to supply the expanding town with
fresh milk. However, the Scottish Office and the Board of Agriculture were, at the time,
under considerable political pressure. Land agitation - in the form of raids on
farms and private land by dissatisfied crofter folk - had occurred in a number of
locations within the Highlands and Islands, including Lewis. Some servicemen, returning
from war, had expected to be allocated croft land for themselves and their families. A
large parcel of the proposed new crofting apportionments for the returning servicemen
happened to be the farm lands which Leverhulme had intended to use. Following talks with
the Board of Agriculture and the Scottish Office regarding the sites, Leverhulme resigned
himself to the fact that the Government's support lay with the crofters rather than with
his dairy project.
Although there was opposition from some
quarters within Lewis, the majority of the island's people were generally in favour of
Leverhulme's industrialisation scheme. For many, it represented the only discernible
escape from the inherent poverty that prevailed throughout much of Lewis at that time.
Indeed, when Leverhulme subsequently announced that he was going to halt all investment
and cease operations, a number of meetings were hurriedly convened throughout Lewis,
urging him to reconsider. However, by that time, the expense and difficulties incurred by
Lord Leverhulme during his Hebridean ventures had taken their toll. The dream was finally
over and the harsh realities of island life would persist for generations to come.
Lord Leverhulme founded his Sunlight
Soap empire in a small, undeveloped part of Merseyside called Port Sunlight. It
would be impossible in these brief notes on Leverhulme to do any real justice to his
attempts to develop the Hebrides. However, one must inevitably wonder what might have been
if he had managed to re-create a Port Sunlight in the outer Hebrides. Over
the years, Leverhulmes company, Sunlight Soap, has developed into the giant
multi-national conglomerate Unilever which now owns a host of well known consumer
products such as Domestos and Jif. It is also possible to imagine that, if
Leverhulmes fisheries project had been succesful, some of that processing work might
have been done on Lewis today by another Unilever company, Birds Eye.
by Hugh MacInnes